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Liz Gabel

Creative Guru

Email: hiregabel@gmail.com

  • LinkedIn
  • DJ Electrawave

I'm an enthusiastic wordsmith and creative content designer with a knack for delighting and engaging target audiences through every step of the customer journey. I have a laser-like focus for delivering content that brings top MROI while boosting positive brand reputation, awareness, and loyalty/CLV.

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My ability to craft media, strategies, and tactics which reach diverse target audiences—and convert them to brand enthusiasts—is driven by modern marketing methodologies: insights, data, analytics. I've recently added an M.S. in Integrated Marketing Communications (IMC) from Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications to my repertoire.

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Highlights:​

  • 13+ years marketing & comms & copywriting experience

  • 11+ years project management work

  • 16+ years graphic design experience

  • Customer-centric strategist

  • Classically-trained storyteller

  • Expert designer, writer for diverse audiences and voices

  • Adept at working in fast-paced, creative environments which require the balancing of multiple projects simultaneously

  • Active, supportive team member and self-starter ready to ideate and enact solutions for my company's mission

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RESUME

PROFESSIONAL EXPERIENCE

Marketing Copywriter

Everspring Partners, Inc.

Chicago, Illinois

2021 — Present

  • Create blogs, thought-leadership articles, microsites, scripts, interviews, landing pages, emails, paid and organic social, digital ads, flyers, brochures, print ads, and other marketing copy for nationally-ranked university partners.

  • Maintain internal editorial and strategic messaging guides of key differentiators, statistics, reference sources, brand voice/tone, and specific language preferences for individual university partners.

  • Work with SEO team members to optimize content strategy, keywords, web information, and web layout to boost engagement and conversion.

  • Work with graphic designers and HTML email marketers to boost open and click-through rates.

  • Collaborate with internal and external stakeholders to develop omnichannel marketing campaigns.

  • Copy edit, fact-check, and proof all content, including partner and faculty written blogs, biographies, and articles.

Graduate Program Assistant

Northwestern University Mathematics Department

Evanston, Illinois

2019 — 2021

  • Managed, created, and disseminated departmental communications to 60+ graduate students, 300+ program applicants, and outward-facing clients.

  • Worked closely with department leadership to achieve larger departmental goals and strategy objectives via multiple channels of communication.

  • Managed a team of department assistants in a variety of departmental tasks including outgoing communications.

  • Managed annual admissions and helped recruit incoming graduate student cohort.

  • Oversaw and executed large projects/conferences (320+ guests) and department-wide events on time and under budget.

  • Ideated and created impactful written/visual promotional materials (graphics and copy), in support of department earned and owned marketing initiatives.

Marketing and Events Coordinator 

Northwestern University's Farley Center for Entrepreneurship and Innovation

Evanston, Illinois

2016 — 2018

  • Guided Farley Center to increased enrollment (+80%), social media engagement (+952%), gender diversification (+10%), and intra-school enrollment (+124%, on average).

  • Created, edited, and managed all written/visual marcoms content for Farley Center including emails, newsletters, social media, website, and marketing materials that helped drive approximately 40% year-over-year programmatic growth.

  • Successfully ideated and executed 90+ Farley Center events per calendar year.

  • Managed multiple graduate and undergraduate student workers simultaneously.

  • Strategically engaged diverse communities and stakeholders across Northwestern University and its greater entrepreneurial ecosystem based on analytical insights.

  • Created all original graphics and photographs for Farley Center's marketing/events/comms needs.

Marketing and Communications Manager 

RAE Products and Chemicals

Chicago, Illinois

2013 — 2016

  • Created/edited market-specific copy for RAE's websites, emails, direct mails, and products resulting in a 30% increase in online business.

  • Supported RAE executives at events, meetings, sales conferences, and exhibitions.

  • Maintained account communications between RAE's project team and clients/vendors that addressed the needs of all parties and elevated RAE's brand, reputation, and sales for increased productivity and profitability.

LEADERSHIP & COACHING

Program Chair

ANUW Women's Staff Mentoring Program | Northwestern University

Evanston, Illinois

2020 — Present

Creativity Coach

Various

Evanston, Illinois

2019 — Present

  • Recruited & formed 10-member volunteer committee to run program in an online/virtual format for 2021.

  • Set up structural holacracy and assigned team tasks for committee to optimize program efficiency while boosting agility and staying lean during a pandemic year.

  • Introduced monthly themes and yearly calendar with coordinated outreach efforts to keep members and leadership on track for 2021 goals, activities, events.

  • Managed recruitment and pairing of active member pool for 2021.

  • Created & shared visual and written materials in support of the program to be dispersed via social, email, newsletter, MS Teams.

  • Supported committee in all monthly virtual events, paired team tasks, and outreach initiatives to members.

  • Delivered critical mentoring support and guidance to 90+ women staff mentors and mentees to help increase Northwestern University's employee growth, networking, support, and satisfaction outcomes.  

   PREVIOUS TALKS:

  • "Unleashing Your Inner Creative" — Weinberg Staff Best Practices Forum | August 2019

  • "Finding Your Creative Spark and Keeping It Lit" — BIP Virtual Lunch & Learn | December 2019

  • "Revealing Your Inner Magic (How to Unlock and Maximize your Creativity)" — BIP Virtual Lunch & Learn | April 2019

  • "Mentorship Experiences & Best Practices" — ANUW Mentoring Brown Bag Panel | June 2020

  • "Ignite your Creative Magic" — Chapin Hall Humanities Residential College CHED Talk | August 2020

  • "Unleash Your Inner Creative" — ANUW Board Meeting/Professional Education Series | May 2021

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   UPCOMING TALKS:

  • "Goal Setting and Achievement" — A Recipe for Professional Success, ANUW Mentoring Event | May 2021

EDUCATION

Northwestern University 

Medill School of Journalism, Media, Integrated Marketing Communications

Master of Science in Integrated Marketing Communications

Evanston, Illinois

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4.0 GPA
Walter Dill Scott Award Winner (2021)

2021 — 2018

Northwestern University

Weinberg College of Arts and Sciences

Bachelor of Arts in Classics

Evanston, Illinois

2002 — 1999

SKILLS & SPECIALTIES

I'm always happy to create

  • Refreshing website copy

  • In-depth articles from original interviews

  • Relatable marketing stories

  • Impactful newsletters

  • Punchy presentations that meet stakeholder needs

  • Breathtaking graphics

  • Never-boring blogs

  • Splendid social media posts

  • Persuasive emails and internal comms

  • PR & crisis comms copy

CONTACT
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